AI in Marketing: The Power of Personalisation (Part 2).

In my last post, I introduced one of the biggest trends in AI-driven marketing: personalisation. I recommend you check out the full post…

Oct 26, 2020

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Stock photo of a woman’s face covered in colourful paint. — This post is adapted from a presentation I gave on behalf of Women in AI and Brainster. Image: pixaby.

In my last post, I introduced one of the biggest trends in AI-driven marketing: personalisation. I recommend you check out the full post, but in a nutshell:

marketers have always tried to segment customer types and determine what messaging they would pre…

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