AI in Marketing: The Power of Personalisation (Part 2).

In my last post, I introduced one of the biggest trends in AI-driven marketing: personalisation. I recommend you check out the full post…

This post is adapted from a presentation I gave on behalf of Women in AI and Brainster. Image: pixaby.

In my last post, I introduced one of the biggest trends in AI-driven marketing: personalisation. I recommend you check out the full post, but in a nutshell:

marketers have always tried to segment customer types and determine what messaging they would pre…