AI in Marketing: The Power of Personalisation (Part 1).

Across the entire customer journey, AI is helping marketers provide more assistive, enjoyable experiences for shoppers and improving…

Oct 26, 2020

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Stock photo of a woman’s face covered in colourful paint. — This post is adapted from a presentation I gave on behalf of Women in AI and Brainster. Image: pixaby.

Across the entire customer journey, AI is helping marketers provide more assistive, enjoyable experiences for shoppers and improving performance with it: from one-to-one messaging that doesn’t sound like spam, to dynamic website design that adapts to in…

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